Digital Marketing and Social Media Apprenticeship

Vacancy description:
Some key duties are;

• You will pay special attention to creating engaging content
• Manage and run social media campaigns
• Analyse data for social media campaigns
• Make recommendations based on social media engagement

You will also play a key role in developing and supporting the e-Commerce activity. This is a new initiative, so developing key strategies for sales and growth are pivotal in making this a success. There is the opportunity to really make this your own and be a key part in the growth of the business.

Personal Qualities:

• Attention to detail is critical
• Excellent written and spoken communication skills
• Excellent grasp of English with particular attention to grammar, spelling etc
• Creative
• Can-do attitude

Training to be provided:
CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:

• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:

• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:

• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:

• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool