Digital Marketing Specialist

Executive Mandate Specification

A Digital Marketing Specialist will manage all stages of digital marketing campaigns including web development, search engine optimisation, paid social media campaigns, media buying, and email marketing. This includes:

• Plan, execute & manage paid media campaigns across paid search & display channels.
• Provide channel strategy input & recommendations to meet brand objectives & KPI goals.
• Perform ongoing campaign optimisations & provide recommendations for performance improvements (audience targeting, keyword research, competitive insights, creative recommendations, etc.)
• Write ad copy for paid search.
• Assist with weekly & monthly paid media reporting and campaign analyses.
• SEO reporting and keyword tracking to ensure paid and organic strategies complement each other.
• Stay updated on industry trends & best practices across managed ad platforms & channels.
• Website and social media audits.
• Sentiment analysis and Digital benchmarking.
• Digital Network Mapping.
• Use analysis to report to and inform creative team.
• Working closely with others on the campaign team to ensure assets such as ads, landing pages and campaign emails are set up correctly, with best practice in mind, and on-brand for our client.

The skills and qualifications required to fulfil the role of Digital Marketing Specialist are:

• Minimum 3+ years previous experience within digital advertising/media buying (agency experience preferred).
• Experience with Google DTM/Adwords, Meta Ads, and Twitter ads platforms (Google Ads Certified preferred).
• Familiarity with tracking tools (Preferably Falcon.io/Brandwatch).
• Experience using the Adobe suite of products and/or other CMS or content creation tools.
• Update-to-date on digital marketing best practices.
• Proficiency with excel.
• Detail oriented & data-driven.
• Ability to quickly learn and process information.
• Organisation and time management skills.
• Professional drive and a strong desire to learn.
• Light experience/interest in website development.

If you are successful, we will be in contact between 4pm and 6pm on Wednesday 15th February.

Contract includes up to 30 days overseas (Europe) - travel days, flights, accommodation and food stipend covered.

Job Type: Fixed term contract
Contract length: 2 months

Salary: £4,000.00-£4,500.00 per month

Schedule:

• Monday to Friday

Ability to commute/relocate:

• London: reliably commute or plan to relocate before starting work (required)

Education:

• A-Level or equivalent (preferred)

Experience:

• Digital marketing (required)
• Paid media and search (required)

Work Location: One location

Application deadline: 24/02/2023
Reference ID: SHFT DMS Feb 2023
Expected start date: 27/02/2023

Statutory Executive Benefits & Governance

• Executive Health, Vision & Dental Coverage with Global Provider Options
• Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
• Annual Discretionary Performance Incentive & Long-Term Equity Participation
• Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
• US Department of Labor & E-Verify Work Authorization Sponsorship